Social media has had a huge impact on the way businesses approach and hire new talent. Platforms such as Facebook and LinkedIn have become an extension to a candidate’s job application and in many cases can offer a great insight into a potential employee’s interests, personality and determination to secure a position.

Figures show that 87% of recruiters use LinkedIn to find potential candidates, highlighting its growing importance for job seekers. For graduates, the social media platform can be a great to get ahead and build contacts within a specific field.

The power of SEO

SEO, or search engine optimisation, has become a bit of a buzz word over recent years, but that is mainly due to the huge benefits if you know how to use it. Quite simply, your profile will not be seen by anyone if you do not show up in search results, so it is vital that you provide the right information in order to be found by the right people.

Your profile should include keywords that are suited to your profession. For example, if you are a writer who needs to attract the attention of publishers and press agencies, then including phrases such as ‘professional writer’, ‘essay writing’ and ‘creative writing’ will make you stand out.

Adding a picture is also going to get your noticed a lot more, and uploading a profile photo demonstrates to recruiters and employers that you are active on the account and easily contactable.

Make use of the platform

Different social media platforms offer a range of tools and features that can help in your job search, so make sure you are taking advantage of them. For example, LinkedIn’s recommendation feature allows people to personally recognise your skills, experience and expertise.

If you have completed some work experience, or a summer internship, get in touch with the company and ask them if they can recommend you. Sharing interesting and relatable content is also a great tool to use, and shows that you have a clear interest in a specific field.

Build connections

The main benefit of social media is that it allows you to interact and communicate with people you may not have otherwise spoken to. A simple search of a company and the job title on LinkedIn can introduce you to someone who may be able to help you in some way.

If you are a graduate looking to kick-start your career, have a chat with Discovery Graduates and see how they can help get you started