JOB TITLE: Brand & Marketing Lead (J002624)
COMPANY: GM Packaging
TERRITORY: Seaham, Durham.
SALARY: £50,000
ABOUT GM Packaging
GM Packaging has provided its clients with innovative solutions regarding takeaway and/or delivery food packaging supplies since 2001.
Catering and Food Service has a new dynamic. Brands need to respond faster and better to change to be able to create quality at scale.
Expectations of sustainability, service, and presentation demand more of brands, food manufacturers and the teams that lead them.
Brands need a responsive partner with brilliant standards that can connect supply chain intelligence, with market leading products, to create an advantage through consistent operational flow.
That is why we are here, to serve brands and those they serve, each and every time.
We take pain out of big brands food packaging supply chains through the following;
We are a Strategic Partner, not a just a ‘supplier’: We place great faith in understanding our client’s business challenges and partner with them by sitting on their side of the table to create solutions. We listen, digest, and deliver innovative solutions that draw on our many years of sector knowledge and experience, always with an eye on building mutual long-term relationships.
Supply Chain Intelligence: We have spent a lot of time and effort to develop a unique network or relationships and access globally which allows us to act with agility and imagination to source products for partners. This has also developed a supply chain “know-how” which outstrips the knowledge in the customer, allowing us to add value by challenging and improving their supply chain practices.
Phenomenal service ethic in all we do: At the very heart of who we are – born of our friendly North-Eastern roots – is a passion for personal service; a willingness to go the extra mile and a desire to make our client’s challenges our own. We’re a tight-knit team who never take their eye off the customer and do all we can to exceed their expectations, be they large or small!
THE ROLE
We are seeking a dynamic innovative Brand & Marketing Lead who can lead the strategic development and execution of our brand and marketing initiatives as we embark on an exciting journey of growth.
This role is seen as critical to enable the business to grow and is a great opportunity to truly lead the branding and marketing for a high-growth business.
KEY ACCOUNTABILITIES
Brand Roll Out:
• Develop and implement a comprehensive brand rollout strategy.
• Work collaboratively with cross-functional teams to ensure brand consistency and engagement.
• Maintain brand integrity across all company marketing initiatives and communications.
Targeting Specific Prospects:
• Collaborate with the sales team to develop targeted marketing campaigns.
• Utilise data and analytics to identify and prioritise key segments and opportunities.
Marketing Strategy:
• Create and execute an effective lead generation marketing strategy to deliver high-quality leads from the target audience.
• Monitor and adjust marketing strategies in response to market trends and results.
Digital Strategy:
• Develop and oversee a robust digital strategy, enhancing GM’s online presence.
• Expand and optimise digital channels, including SEO, SEM, and social media.
Event planning:
• Plan and execute impactful events to promote brand awareness and engagement.
• Coordinate with external vendors and internal teams for seamless event execution.
Content Generation:
• Lead content generation efforts, creating compelling and insightful content.
• Engage all staff members in content generation, establishing GM as an industry thought leader.
Brand Exposure:
• Maximise brand exposure at every touch point by collaborating closely with all stakeholders.
• Ensure that product branding is consistent, innovative, and meets market needs.
THE INDIVIDUAL
We are looking for someone dynamic, enthusiastic about marketing and business, and who is ambitious to want a big career within this field. You will be creative and wish to take hold of the marketing in the business driving it forward with the aspiration of becoming industry leading.
It would be an advantage if you have experience in building a brand or experience working with brands that are scaling for growth.
CAREER OPPORTUNITIES
Career Growth: Opportunity to play a pivotal role in a growing company, with the potential for significant career advancement.
Challenging Environment: A dynamic and supportive environment where you can leverage your skills and talents to make a significant impact on the business.
Collaboration: Work with industry leaders and household names to promote the GM Packaging brand and its values.
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Due to high volumes of applications, only those successful on application will be contacted for interviews.
